What is Memory Foam?
Memory Foam was initially developed by NASA who were looking to improve the safety of aircraft cushions. It was developed using a high density memory foam that reacted to body heat, allowing it to mold to a warm human body within only a few minutes. A lower density memory foam was also developed which reacted to pressure allowing it to more quickly mold to the shape of the body.

Why Memory Foam?
Memory Foam has numerous benefits, specifically targeted at those who have restless nights sleeping, or who have back pain or other body pains. By reducing movement when you sleep, by molding your body, Memory Foam can help relieve back, muscular and arthritic pain. It can also help to improve circulation and prevent bed sores.

Memory Foam pillows and mattresses are classed as "hypo-allergenic", making them suitable for the whole family

If you struggle to get a good night’s sleep then you should consider a memory foam mattress or TOPPERS and pillow. This is especially true if you suffer from any kind of body pain like hip or back pain. When memory foam is heated by our natural body temperature it is reshaped by the heat source. Visco-Elastic has higher density then regular foams and is made of cells, which open and close to adjust to body weight and temperature. In normal temperatures memory foam is firm but when you lay down it reacts to your body temperature and is designed to mold to your body, cradling you in comfort and support. Body weight can then be distributed evenly, which can relieve uncomfortable pressure points and allow you to sleep in a more orthopedically correct position with less tossing and turning. Viscoelastic memory foam mattresses and toppers allow the bed to actually mold to your body, eliminating pressure points. Pressure points are the areas on the body that press hardest into the bed. For example, if you're a side sleeper, your shoulder is your biggest pressure point. Normally, it bears much of the weight of your body.

A viscoelastic foam mattress or topper allows your shoulder to sink deep into the pad, while hips and other areas are still supported. Not only does this eliminate pressure points that cause restless sleep, numbness and poor circulation, it also has huge benefits for the spine, allowing vertebrae to be aligned naturally, which reduces back pain. Better Sleep Even if you do not have any issues like these a memory foam topper or mattress will bring a better night’s sleep and help to prevent these problems arising in the future. Memory foam was originally developed by NASA and is also known as viscoelastic foam.

It was developed to provide continuous and proper support for astronauts and to provide protection against the effect of g-forces on their bodies. The foam “remembers” your body shape as you change positions and conforms to your body contours. It helps to keep your spine in proper alignment at all times. In Tune With The Warmth Of Your Body The foam is made up of a very high density of individual cells and the real key to how they work is that they are heat-sensitive.

When you use a traditional mattress some parts of your body are closer to the mattress than others and will feel differing degrees of pressure applied to it. But because the cells of a memory foam topper or mattress are heat sensitive the heat from those parts of your body in contact with it will tell the foam to relax and give underneath you where you need it to. So the foam conforms to your body and all parts of your body remain evenly supported. Every time you turn during sleep the foam “remember